Affirmative opt-in
Before initiating a WhatsApp message, the customer must obtain a clear affirmative opt-in that identifies the sending business, names WhatsApp as the channel and explains the purpose and expected message categories. A phone number, purchase, enquiry, account registration or acceptance of general terms is not by itself WhatsApp marketing consent.
Collection methods
Website forms, checkout choices, QR codes, Click-to-WhatsApp initiation, keyword responses and documented offline collection may be used when the disclosure is visible and the person takes an affirmative action.
- Use an unchecked, channel-specific choice.
- Keep service, authentication and marketing choices separate where their purposes differ.
- Do not make unrelated marketing consent a condition of a requested service.
- Use additional confirmation where identity, risk or intended messaging warrants it.
Prohibited practices
Pre-checked boxes, silence, inactivity, deceptive bundling, purchased or rented lists, scraped numbers and consent supplied by an unrelated party without valid authority are prohibited. Consent for one business, workspace or purpose does not automatically transfer to another.
Changes in purpose
If the sending identity, purpose or expected use changes materially, the customer must assess whether updated notice and opt-in are required before sending. A utility or support interaction must not be converted into unrelated marketing permission.
Withdrawal and records
Customers must provide a clear withdrawal method, promptly process unambiguous opt-outs and maintain consent and suppression history. Required evidence includes recipient, business identity, notice version, purpose, source, affirmative action, capture time and withdrawal state. A withdrawn purpose must not resume without a valid new opt-in and applicable permission.
Other requirements
Opt-in does not replace applicable law, the WhatsApp Business Messaging Policy, WhatsApp Business Terms, template and conversation-window rules, or Meta quality controls.
Vayreach is independent and is not represented as affiliated with, endorsed by or certified by Meta or WhatsApp unless expressly confirmed in writing.
Vayqube Technologies Private Limited, T3b 604-606, Nx-one Techzone-4, Greater Noida, Gautam Buddha Nagar, Gautam Budh Nagar 201318, India. Email: support@vayreach.com. Phone: +91 8796955128.